Services
Grow Your Business Through Paid Media
Whether you need strategy, execution, or both—I’ve got you covered. Looking for someone who actually understands how to drive ROI through paid media? Let's chat.
Who you’re working with
With over a decade of hands-on digital marketing experience, I partner with ambitious businesses to cut through the noise and get results. Whether you're a startup looking to make a splash or an established brand ready to scale, I help you turn paid media into your most powerful growth lever.
Trusted by some of Australia’s best brands
focused on the future.
As we honor the marketing gods that came before us, we are committed to being a vibrant, forward-looking business that meets the needs of today’s advertising world. With a foundation built on the fundamentals of advertising, we are focused on growth, innovation, and making a lasting impact with advertising for your business.
Paid Media Management
Turning Ad Spend Into Profit
I manage and optimize your advertising campaigns across multiple platforms to generate consistent returns.
This full-service approach includes:
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Strategic campaign management across Meta (Facebook & Instagram), Google, and TikTok
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Continuous monitoring and performance adjustments to maximize results
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Strategic distribution of your ad spend to the highest-performing channels
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Building and refining custom audience segments for precise targeting
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Clear, jargon-free reporting that connects ad performance to business outcomes
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Systematic testing of variables to continuously improve performance
Creative Consulting
Messages That Convert
I develop advertising creative strategies built on customer psychology and data-backed insights.
This service includes:
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Strategic guidance on what messaging will resonate with your target customers
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Creating compelling ad copy that drives engagement and conversions
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Systematic approach to testing multiple creative variations
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Identifying which creative elements drive the strongest results
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Refining creative approaches based on performance data
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Creating detailed frameworks for your design team or creative partners
Growth Strategy Development
Scaling Your Business Through Advertising
I create comprehensive growth strategies that use paid media as the engine for business expansion.
This service includes:
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Deep dive into your current marketing performance, customer journey, and growth opportunities
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Analysis of competitive landscape and identification of strategic advantages
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Developing a multi-platform approach with clear performance expectations
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Creating a step-by-step plan for growing your advertising while maintaining or improving ROI
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Identifying opportunities to lower costs and increase efficiency
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Strategies to increase average order values and customer retention
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Building comprehensive customer journeys from awareness to conversion
Process
How We'll Work Together
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Comprehensive audit of your current marketing performance
Analysis of your business goals and growth objectives
Identification of key challenges and opportunities
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Development of a tailored plan specific to your business
Establishment of clear KPIs and performance expectations
Creation of implementation timeline and testing framework
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Campaign buildout with multiple creative and targeting approaches
Systematic testing to identify top-performing combinations
Rapid iteration based on initial performance data
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Strategic scaling of successful campaigns
Continuous refinement for improved performance
Regular strategy sessions to adjust approach as needed
Frequently Asked Questions
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Unlike traditional agencies that focus on creative output or platform expertise alone, I build comprehensive advertising systems that connect every dollar spent to measurable business outcomes. My unique background as a former business owner means I approach your advertising with a focus on revenue and ROI, not just metrics like impressions or engagement.
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Most clients see meaningful improvements within the first 30 days, with significant performance enhancements by the 90-day mark. The exact timeline depends on your current advertising foundation, industry, and competitive landscape.
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I specialize in Meta (Facebook & Instagram), Google, and TikTok advertising, but my approach is platform-agnostic. I focus on finding the right channels for your specific business and audience rather than forcing your strategy to fit a particular platform.
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I work primarily with eCommerce brands, subscription services, and lead generation businesses with established products and services. Ideal clients are typically spending at least $10,000 monthly on digital advertising and looking to scale profitably.
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Success metrics are established in our initial strategy session and tailored to your business objectives. For eCommerce, this typically includes ROAS, revenue growth, and average order value. For lead generation, we focus on cost per qualified lead, lead-to-sale conversion rates, and overall ROI.
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Unlike larger agencies where your account might be handed to junior staff, I personally manage strategy development and oversee all campaign optimizations. This ensures you get the expertise you're paying for.